About us

Profile

More than just a car dealership offering a wide variety of brands, namely, Renault, Dacia, Alfa Romeo, BMW, and MINI, we at Bassoul-Heneine are dedicated to making great cars greater. Through professional, personalized and premium services we believe that "Passion For Excellence" is more than just a slogan, it's the way we do business.

Our team of internationally trained service technicians, technologies and diagnostic systems experts, as well as, certified sales consultants are ready, fully qualified and at your service.


1951

Founded by Louis Bassoul and Pierre Heneine, Bassoul-Heneine embarks on its road to success by importing Renault.
Bassoul Heneine opened the first showroom in Ain El Mraisseh.

1955

Bassoul-Heneine adds BMW to its roster, making it the market leader in the luxury car sector.

1959

Alfa Romeo joins the family.

1960

Launch of the Mar Elias workshop to better serve Bassoul-Heneine's ever growing list of clients.

1969

Bassoul-Heneine dominates the racing scene in Lebanon until 1975

1975

In spite of the outbreak of the civil war, Bassoul-Heneine manages to increase its coverage to include the entire country.

1991

The end of the war coupled with the launch of the bestselling BMW Series 3 propels Bassoul-Heneine to market leadership with an 80% market share.

 

2002

MINI joins the Bassoul-Heneine family.

2003

BMW's prominence expands further with the of BMW Motorrad.

2004

In an effort to provide consumers a wide selection, Bassoul-Heneine brings Dacia on board.

2005
 
To house its growing list of brands, Bassoul-Heneine launches a large showroom with smaller showrooms for each brand.
 
2007
 
New workshop inaugurated with assigned areas for each brand, ensuring perfect service.
 
2010
 
Remodeling and refurbishing of the Mar Elias service center, MINI showroom and preowned vehicles center. Bassoul-Heneine wins Best Customer Service Manager for fifth consecutive year.