Founded by Louis Bassoul and Pierre Heneine, Bassoul-Heneine embarks on its road to success by importing Renault.
Bassoul Heneine opened the first showroom in Ain El Mraisseh.
Bassoul-Heneine adds BMW to its roster, making it the market leader in the luxury car sector.
Alfa Romeo joins the family.
Launch of the Mar Elias workshop to better serve Bassoul-Heneine's ever growing list of clients.
Bassoul-Heneine dominates the racing scene in Lebanon until 1975
In spite of the outbreak of the civil war, Bassoul-Heneine manages to increase its coverage to include the entire country.
The end of the war coupled with the launch of the bestselling BMW Series 3 propels Bassoul-Heneine to market leadership with an 80% market share.